APRA Wisconsin 2012 Spring Meeting
Keynote Speaker: Michael Quevli, President of APRA International
Afternoon Speaker: Patrick O'Toole, Research Analyst, UW-Madison
Date: Friday, April 20, 2012
Time: 8:00 a.m. to 3:00 p.m.
Location: Lawrence University, Warch Campus Center, Hurvis Room (#225), 711 E Boldt Way, Appleton, WI 65911
Host: Lucas Brown -- Tel: (920) 993-6027 -- Email
Event Coordinator: Kate Mason -- Tel: (608) 417-5303 -- Email
|
Our Keynote Presentation
Lifecycle of Your Database Screening
Description: We have all either gone through some form of prospect screening or it is being planned in the not so distant future. This interactive session will cover all stages of going through a screening. Be prepared to ask questions and to participate in this session. We will build out the presentation based on interactive dialogue with the group. The final PowerPoint presentation will be distributed to the attendees following the conference.
|
 |
| Michael Quevli |
|
|
About Our Keynote Speaker: Michael Quevli is a consultant with Target Analytics, a Blackbaud Company. He is also currently serving as President of APRA International, and his term runs through August 2012.
Michael began his career in prospect research in 1996 at AIDS Project Los Angeles. He was at the Keck School of Medicine of USC for seven years and was responsible for overseeing the Development Research team before joining Kintera P!N (now Target Analytics, a Blackbaud Company) in 2005.
Quevli was the membership chair for two terms with the California Advancement Researchers Association, where during his tenure membership increased from 165 to 300. He has served on the board of the Laurel Grove Theatre and has been a consultant to various nonprofits in Southern California. Quevli served three consecutive terms on the Stephens College Alumnae Board. He has been a frequent speaker for APRA and APRA chapters, and was an instructor at the College of Extended Learning at Cal State Northridge in prospect research and prospect management. Quevli is a recipient of the 2004 CARA Service Award and the 2007 Stephens College Alumnae Service Award.
|
Our Afternoon Presentation
What Can an RFM Score Do for You?
Description: You have a list of several thousand prospects, and you have been asked to rate them. How on earth can you do this? An RFM calculation can quickly help you focus on prospects that have greater potential. If you have an intermediate level of skill with Microsoft Excel, you can prepare all the necessary calculations to determine an RFM score. In this presentation we explain how to:
- Gather the necessary data
- Apply a variety of formulas to determine an RFM score
- Explain what an RFM score can do for your prospecting efforts
Attendees will be provided with a variety of handouts providing step-by-step instructions and explanations for creating an RFM score with their own data.
About Our Afternoon Speaker: Patrick O'Toole is a Director of Development, Research Analyst with the University of Wisconsin Foundation. He has helped the UW Foundation develop a variety of calculators which are now integral to its prospecting database. Patrick will deliver a brief afternoon session about creating a Recency-Frequency-Monetary (RFM) calculator.
|
APRA-WI is always looking for event hosts.
If you are interested in participating, please contact our
Events Coordinator. -- Email
|
|